Have you ever sat in the middle of the desert, sipping smoky—or rather: sandy—malt whisky from a dented silver cup, watching a sandstorm on the horizon, hoping it would pass rather than come closer?
Have you ever had a white-tip reef shark shoot past you at lightning speed while snorkelling?
Have you ever been asked by locals to take a picture—with the whole family, one by one?
Have you experienced the indescribable atmosphere of a warm full moon night, sitting above the rooftops of an old Arab town, listening as the muezzins begin their melodic calls to prayer, slightly offset from every mosque around you?
Or perhaps you’ve enjoyed an unforgettable sunrise at dawn, sitting on soft cushions atop a historic monastery, with a cup of tea and fresh pastry in hand?

Moments like these leave a deep impression. They stay with us—sometimes for a lifetime.
The planned daily itinerary, however? We usually remember it only through the photos we’ve taken. It’s the unexpected events, the spontaneous encounters, that give a journey real meaning. They offer inspiration, shift perspectives, and open doors to new ways of seeing the world.

Yet when planning a trip, we often focus on numbers: How many sights are included? How many stars does the hotel have? What’s the price? Free time? Usually a minor detail. The itinerary should cover all the highlights—because we want to see “the whole world.” But what we’re truly seeking often remains hidden behind those facts and figures.

It is the quiet moments, the unstructured time, that create the space for the unexpected to unfold.
For personal discoveries. For meaningful encounters. For experiences that don’t appear in any brochure.

Be curious. Go exploring on your own or follow a local guide’s recommendation. Be bold, immerse yourself in the culture of the destination. Engage with people and places openly, honestly, and with a sense of wonder.